Here at TopRank Marketing we do more than just plan and execute B2B influencer marketing programs. We also conduct research on the state of B2B influencer marketing at companies across multiple industries.  The statistics and trends surfaced by this report and the iterations that preceded it are incredibly valuable for any B2B marketer looking to start or expand an influencer marketing program.  Let’s take a look at some of the highlights from our research and that of others in the industry.  Influencer marketing is taking root  While influencer marketing isn’t new, its prevalence among B2B marketers certainly is

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2024 B2B Influencer Marketing Statistics and Trends

Tags: influencer marketing

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